Projects & Leadership
A closer look at the ventures and roles that define my work so far, from a food-redistribution initiative to student consulting and freelance web development.
Look for Local
Status:
Active, 2020–present
FOCUS:
Food redistribution, small farmers, local consumers
ROLE:
Founder
Look for Local is a social initiative I founded in 2020 to connect small farmers directly with local consumers. The project redistributes fresh produce, reduces waste, and gives growers a fairer route to market, while building a volunteer network of students around it. It remains my longest-running commitment and the root of my interest in sustainability and urban development.
Brand Aid
Status:
Active, Sep 2025–present
FOCUS:
Marketing strategy, branding, small business consulting
ROLE:
Founder
TEAM & PARTNERS:
Students of The British School, New Delhi; small business owners across Delhi
Brand Aid is a student-led consulting club I founded in September 2025 to support small Delhi businesses with marketing strategy. Teams of students work with local owners on positioning, branding, social media, and practical growth plans, giving businesses hands-on help and students real client experience.
mehersoniart.com
Status:
Completed, Dec 2023
FOCUS:
Web development, e-commerce, Shopify
ROLE:
Web developer (freelance)
Collaborators:
Meher Soni (artist and client)
In December 2023 I designed and built mehersoniaart.com, an online store for an independent artist, on Shopify. The work covered the full build: site structure and layout, product pages and catalogue setup, theme customisation, and launch, giving the artist a professional storefront to sell directly to collectors.
